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Waec Marketing Past Questions and Answers

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Waec Marketing Past Questions

Question 161:


Which of the following is not a factor influencing the choice of distribution channel?

A. Company goals and objectives
B. Brand of the product
C. Consumer consideration
D. Nature of the product


Question 162:


A sales target for a marketing manager can be found in the marketing ____________

A. Plan.
B. Intelligence.
C. Audit.
D. Research.


Question 163:


Use the following information to answer question below
Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

Mr. Mike would be referred to as ____________

A. An agent.
B. A facilitator.
C. An entrepreneur.
D. A factor.


Question 164:


Use the following information to answer question below
Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

The factor that influenced Mr. Mike's choice of location ís ____________

A. Nearness to source of supply.
B. Customer consideration.
C. Availability of labour.
D. Availability of social amenities.


Question 165:


The buying and seling of goods and services that meet consumer needs on world wide web is ____________

A. E- supplying.
B. E-marketing.
C. E-payment.
D. E- requisitioning






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