Waec Marketing Past Questions and Answers

Question 146:

• WAEC 2018

A feature of organizational market is that ____________

A. There are few buyers.
B. There are many buyers
C. Professional services are not required.
D. Elastic demand can occur.

Question 147:

• WAEC 2018

An activity or process undertaken by a company to acquire raw materials is ____________

A. Consumer buying behaviour
B. Marketing intelligence.
C. Organizational buying behaviour.
D. Marketing research

Question 148:

• WAEC 2018

In consumer behaviour, an individual's relatives Vould be considered as ____________

A. A personal influence.
B. A reference group influence.
C. An institutional influence
D. A perpetual influence.

Question 149:

• WAEC 2018

Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers?

A. Product
B. Price
C. Place
D. Promotion

Question 150:

• WAEC 2018

The activities that stimulate the purchase of a retail outlet is ____________

A. Selling
B. Merchandising
C. Prospecting
D. Advertising