Waec Marketing Past Questions and Answers

Question 136:

• WAEC 2017

(a) What is electronic marketing?
(b) State three uses of electronic marketing.
(c) Recently. you discovered that there are great opportunities in international marketing of cassava chips. List and explain five methods of engaging in international marketing of the product.

Question 137:

• WAEC 2017

Explain the following marketing environmental factors.
(a) Political;
(b) Cultural;
(c) Technological;
(d) Economic;
(e) Social

Question 138:

• WAEC 2017

Explain the following stages in consumer buying decision process:
(a) Problem recognition;
(b) Information search:
(c) Evaluation of alternative:
(d) Purchase decision;
(e) Post-purchase behaviour.

Question 139:

• WAEC 2017

(a) State five functions of a retailer to consumers.
(b) State five functions of a wholesaler to producers.

Question 140:

• WAEC 2018

Palm oil sellers association is an example of ____________

A. Market union.
B. Cartel.
C. Labour union
D. Chamber of commerce.