Waec Marketing Past Questions and Answers

Question 126:

• WAEC 2017

How many groups of buyer make an industrial market?

A. Three
B. Four
C. Five
D. Six

Question 127:

• WAEC 2017

The reason label of product must contain ingredients and uses of the product is to ____________

A. Persuade consumers
B. Impress consumers
C. Attract consumers
D. Inform consumers

Question 128:

• WAEC 2017

The first step in the marketing research process is ____________

A. Field work
B. Situation analysis
C. Problem definition
D. Questionnaire construction

Question 129:

• WAEC 2017

A paid form of non-personal presentation and promotion of products is ____________

A. Sales promotion
B. Advertising
C. Personal selling
D. Exhibition

Question 130:

• WAEC 2017

The promotional method that involves delivering free products to pre-selected households is ____________

A. Rebate
B. Home sampling
C. Coupon
D. Free premium