Waec Marketing Past Questions and Answers

Question 121:

• WAEC 2017

The function of a label on goods is to ____________

A. Provide information about the product
B. Persuade Customers to buy the product
C. Preserve the content of the product
D. Provide protection for the product

Question 122:

• WAEC 2017

A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is ____________

A. Consortium
B. Importing
C. Licensing
D. Exporting

Question 123:

• WAEC 2017

The selling concept is practiced aggressively with ____________

A. Convenience goods
B. Industrial goods
C. Specialty goods
D. Unsought goods

Question 124:

• WAEC 2017

Which of the following is not a step of marketing research process?

A. Definition of the problem and objective
B. Development of the research plan
C. Collection of information
D. Implementation of findings

Question 125:

• WAEC 2017

Products that are purchased for use in the production, of goods for resale are ____________

A. Specialty goods
B. Industrial goods
C. Consumer goods
D. Unsought goods