Waec Marketing Past Questions and Answers

Question 111:

• WAEC 2017

Which of the following iS is required for electronic marketing operations?

A. Internet connection
B. Warehousing facilities
C. Transportation facilities
D. Promotional tools

Question 112:

• WAEC 2017

Which of the following terms is not an alternative name of middlemen?

A. Channel members
B. Marketing intermediaries
C. Resellers
D. Merchandisers

Question 113:

• WAEC 2017

A toothbrush attached to a toothpaste is an example of ____________

A. Premium offer
B. Price off
C. Loyalty scheme
D. Merchandising incentive

Question 114:

• WAEC 2017

The pricing method that consists of production cost and mark-up is ____________

A. Cost-plus
B. Loss-leader
C. Target pricing
D. Imitational pricing

Question 115:

• WAEC 2017

The study of how individuals and organizations select and buy products to satisfy their needs is ____________

A. Consumerism
B. Consumer behaviour
C. Consumption management
D. Group behaviour