Waec Marketing Past Questions and Answers

Question 106:

• WAEC 2017

A pricing method which involves negotiation between the seller and potential buyer in determining the price for a product is ____________

A. Target pricing
B. Cost-plus pricing
C. Haggling pricing
D. Dynamic pricing

Question 107:

• WAEC 2017

The combination of product, price, promotion place utilized by a marketer to address a target market is ____________

A. Marketing research
B. Marketing mix
C. Uncontrollable variables
D. Product mix

Question 108:

• WAEC 2017

The desire for specific products which are backed by the ability to pay is ____________

A. Need
B. Exchange
C. Transaction
D. Demand

Question 109:

• WAEC 2017

Which of the following sales promotional tools is aimed at the middleman?

A. Coupon
B. Sampling
C. Premium offers
D. Sales contests

Question 110:

• WAEC 2017

Place' as an element of the marketing mix can also be referred to as ____________

A. Distribution
B. Product pricing
C. Advertising
D. Product design