Marketing 2021 Waec Past Questions and Answers

Question 26 :

• WAEC 2021

An advertising media with the highest coverage area is ____________

A. Billboard
B. Catalogue
C. Magazine
D. Television

Question 27 :

• WAEC 2021

A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is ____________

A. Cost-plus
B. Haggling
C. Skimming pricing
D. Penetration pricing

Question 28 :

• WAEC 2021

The elements that make up marketing planning are ____________
i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme

A. I, ii, iii, iv only
B. I, ii, iii, v, only
C. I, ii, iv, v, only
D. I, iii, iv, v, only

Question 29 :

• WAEC 2021

The process of collecting and analyzing information about the external marketing environment is ____________

A. Environmental management
B. Marketing research
C. Market segmentation
D. Marketing management

Question 30 :

• WAEC 2021

Which of the following behaviors would satisfied customer exhibit?

A. Buy similar products from other companies
B. Pay attention to other companies' product advertisement
C. Talk favorably about the purchased products
D. Recommend competing products for buying