Waec Marketing 2020 Past Questions and Answers

Question 36:

• WAEC 2020

Which of the following distribution channels is suitable for the sale of cosmetics?

A. Producer + Consumer
B. Producer +Wholesaler + Consumer
C. Producer + Wholesaler + Retailer + Wholesaler
D. Producer + Agent + Consumer

Question 37:

• WAEC 2020

The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is ____________

A. Personal selling
B. Marketing
C. Public relations
D. Advertising

Question 38:

• WAEC 2020

An activity in marketing research process is ____________

A. Decision making
B. Marketing testing
C. Information gathering
D. Product testing

Question 39:

• WAEC 2020

The pricing strategy which involves the addition of a margin to the total amount spend on production by a company is ____________

A. Psychological pricing
B. Cost-plus pricing
C. Competitive pricing
D. Geographical pricing

Question 40:

• WAEC 2020

The route trough which products flows from the producer to the ultimate consumers is ____________

A. Marketing intermediary
B. Distribution channel
C. Merchandizing
D. Transportation