Waec Marketing 2020 Past Questions and Answers

Question 26:

• WAEC 2020

The aggregate of all conditions and events that affects marketing practice is marketing ____________

A. Procedure
B. Process
C. Environment
D. Communication

Question 27:

• WAEC 2020

A celebrity who influences the buying decision of customers is categorized under ____________

A. Social group
B. Reference group
C. Peer group
D. Cultural group

Question 28:

• WAEC 2020

A person who owns and bears the risks of a business is an ____________

A. Agent
B. Entrepreneur
C. Underwritter
D. Innovator

Question 29:

• WAEC 2020

A shift in the consumption pattern of consumers due to change in interest rate is categorized under ____________

A. Technological environmental factors
B. Cultural environmental factors
C. Economic environmental factors
D. Legal environmental factors

Question 30:

• WAEC 2020

Kano spare parts dealers association is an example of ____________

A. Market union
B. Cartel
C. Labour union
D. Chamber of commerce