Waec Marketing 2020 Past Questions and Answers

Question 16:

• WAEC 2020

A reason why e-marketing is important is that it ____________

A. Provides avenue for immediate inspection of products
B. Offers unsolicited messages to customers
C. Demonstrates practical use of products
D. Offers unlimited access to customers

Question 17:

• WAEC 2020

Which of these steps is followed in the process of buying by an individual?
I. Information search
II. Problem recognition
III. Evaluation of alternatives
IV. Purchase decision
V. Post purchases behaviour

A. V,IV,III,II,I
B. III,IV,II,I
C. II,I,III,IV,V
D. I,II,III,IV,V

Question 18:

• WAEC 2020

The channel member that sells in small quantities to customers is ____________

A. An agent
B. A broker
C. A retailer
D. A wholesaler

Question 19:

• WAEC 2020

Marketing is the ____________

A. Buying and selling of goods and services
B. Buying, selling and distribution of goods and services
C. Identification and satisfaction of consumer's needs at a profit
D. Distribution and transportation of goods at a profit

Question 20:

• WAEC 2020

The process that leads to the exchange of value between two or more parties is ____________

A. Transaction
B. Production
C. Distribution
D. Transpotation