Waec Marketing 2020 Past Questions and Answers

Question 11:

• WAEC 2020

An arrangement whereby a company's name and trademark are used by a foreign company is ____________

A. Licensing
B. Franchising
C. Joint venture
D. Strategic alliance

Question 12:

• WAEC 2020

Branding in marketing means?

A. Packing a product for sale
B. Giving unique name to a product
C. Using another company's name
D. Classifying products into groups

Question 13:

• WAEC 2020

Which of the following factors is not considered while locating a market outlet?

A. Availability of facilities
B. Economic trends
C. Capital availability
D. Sources of supply

Question 14:

• WAEC 2020

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ____________

A. Personal selling
B. Prospecting
C. Direct selling
D. Merchandising

Question 15:

• WAEC 2020

An individual who buys goods for personal consumption is an example of ____________

A. Organisational market
B. Industrial market
C. Consumer market
D. Reseller market