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Waec 2019 Marketing Past QuestionsQuestion 21:The systematic analysis of a problem with the aim of improving decision making on sales is marketing ____________ A. Research B. Planning C. Concept D. Forecasting Question 22:The pricing approach that is based on what rival companies are charging is ____________ A. Cost-oriented approach B. Demand- oriented approach C. Competitors- oriented approach D. Value-oriented approach Question 23:Feedback obtained from marketing research on consumers' needs would be used to ____________ A. Reduce production cost B. Change product features C. Improve sales force remuneration D. Improve inventory control Question 24:An importance of marketing research is that it ____________ A. Reduces the risk involved in decision making B. Increases the cost of production C. Increases the risk involve in decision making D. Reduces the quality of products Question 25:Which of the following activities is a function of marketing? A. Provision of finance B. Absorption of risk C. Facilitation of exchange D. Production of goods |
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