Waec Marketing 2018 Past Questions and Answers

Question 41:

• WAEC 2018

Explain the following classification of products with two examples each from agricultural based products.
(a) industrial products;
(b) consumer products;
(c) primary products;
(d) secondary

Question 42:

• WAEC 2018

(a) State five reasons companies conduct marketing research.
(b) Explain the following sales promotional tools:
(i) price-off;
(ii) salesman competition;
(iii) free gifts;
(iv) premium offer
(v) samples.

Question 43:

• WAEC 2018

(a) illustrate any four channels of distribution for consumer products.
(b) List and explain any four pricing strategies.

Question 44:

• WAEC 2018

(a) What is transportation?
(b) List and explain six factors affecting the choice of transportation mode.

Question 45:

• WAEC 2018

(a) What is a market facilitators?
(b) State four functions of market facilitators.
(c) The women in Eke market formed a Garri Seller's Union. State five role of this Union.