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Waec Marketing 2018 Past Questions and Answers

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Waec 2018 Marketing Past Questions

Question 36:


Which of the following activities ís not a function oF advertising? To ____________

A. Remind potential customers.
B. Persuade potential customers
C. Interact with potential customers.
D. Inform potential customers.


Question 37:


The distribution channel suitable for the sale tractor is ____________

A. Manufacturer Æ retailer Æ user
B. Manufacturer Æ wholesaler Æ retailer Æ user
C. Manufacturer Æ agent Æ retailer Æ user
D. Manufacturer Æ agent Æ user


Question 38:


A factor to be considered irrespective of the choice of a mode of transporting goods is the ____________

A. Price of the goods.
B. Nature of the goods
C. Brand of the goods.
D. Packaging of the goods


Question 39:


A price reduction to reward dealers for participating in advertising and sales support programmes is a ____________

A. Seasonal discount.
B. Sales Contest.
C. Promotional allowance.
D. Quantity discount


Question 40:


A warehouse owned and controlled by an independent business company for general use by organizations is ____________

A. Public warehouse.
B. Private warehouse.
C. Bonded warehouse.
D. Cooperative warehouse.






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