Marketing 2018 Waec Past Questions and Answers

Question 21 :

• WAEC 2018

Which of these terms influences the buyer in a target market?

A. Marketing concept
B. Marketing mix
C. Marketing research
D. Marketing process

Question 22 :

• WAEC 2018

Which of the following is not a factor influencing the choice of distribution channel?

A. Company goals and objectives
B. Brand of the product
C. Consumer consideration
D. Nature of the product

Question 23 :

• WAEC 2018

A sales target for a marketing manager can be found in the marketing ____________

A. Plan.
B. Intelligence.
C. Audit.
D. Research.

Question 24 :

• WAEC 2018

Use the following information to answer question below
Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

Mr. Mike would be referred to as ____________

A. An agent.
B. A facilitator.
C. An entrepreneur.
D. A factor.

Question 25 :

• WAEC 2018

Use the following information to answer question below
Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

The factor that influenced Mr. Mike's choice of location ís ____________

A. Nearness to source of supply.
B. Customer consideration.
C. Availability of labour.
D. Availability of social amenities.