Marketing 2018 Waec Past Questions and Answers

Question 16 :

• WAEC 2018

An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is ____________

A. Licensing.
B. Franchising.
C. Joint venture.
D. Strategic alliance.

Question 17 :

• WAEC 2018

A marketing philosophy which propagates the delivery of satisfaction to customers is ____________

A. Product concept.
B. Production concept
C. Marketing concept.
D. Selling concept.

Question 18 :

• WAEC 2018

A company's programme of "buy one product and get one Fee" is an example of ____________

A. Advertising.
B. Personal selling.
C. Sales promotion.
D. Publicity.

Question 19 :

• WAEC 2018

A medium of advertising that has the advantage of mass audience is ____________

A. Newspaper.
B. Bill board.
C. Radio
D. Magazine

Question 20 :

• WAEC 2018

If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is ____________

A. Penetration pricing.
B. Cost-plus pricing.
C. Competitive pricing.
D. Geographic pricing