Waec Marketing 2018 Past Questions and Answers

Question 11:

• WAEC 2018

The activities that stimulate the purchase of a retail outlet is ____________

A. Selling
B. Merchandising
C. Prospecting
D. Advertising

Question 12:

• WAEC 2018

An advantage of electronic marketing is that ____________

A. Network is not always available.
B. Time restriction is non-existent
C. It is less useful for products that need physical demonstration
D. There is limitation on advertising space

Question 13:

• WAEC 2018

One of the stages in the marketing research process is ____________

A. Problem definition.
B. Market segmentation.
C. Silk, quota allocation.
D. Market share determination.

Question 14:

• WAEC 2018

The source of fund for Mr. John who got his capital from the money he kept in bank is ____________

A. Personal savings
B. Bank loan.
C. Plough-back profit.
D. Bank overdraft.

Question 15:

• WAEC 2018

Which of the following factors is not a price determinant?

A. Cost of production
B. Cost of research
C. Product brand
D. Expected profit