Marketing 2018 Waec Past Questions and Answers

Question 6 :

• WAEC 2018

In marketing, market is described as ____________

A. An area where buyers and sellers interact.
B. A set of all actual and potential buyers of a product.
C. A collection of profit and non-profit organizations.
D. A collection of people with similar interest

Question 7 :

• WAEC 2018

A feature of organizational market is that ____________

A. There are few buyers.
B. There are many buyers
C. Professional services are not required.
D. Elastic demand can occur.

Question 8 :

• WAEC 2018

An activity or process undertaken by a company to acquire raw materials is ____________

A. Consumer buying behaviour
B. Marketing intelligence.
C. Organizational buying behaviour.
D. Marketing research

Question 9 :

• WAEC 2018

In consumer behaviour, an individual's relatives Vould be considered as ____________

A. A personal influence.
B. A reference group influence.
C. An institutional influence
D. A perpetual influence.

Question 10 :

• WAEC 2018

Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers?

A. Product
B. Price
C. Place
D. Promotion