Marketing 2017 Waec Past Questions and Answers

Question 41 :

• WAEC 2017

Speed is an important consideration in choosing a means of transportation where the goods are ____________

A. Bulky
B. Durable
C. Fragile
D. Perishable

Question 42 :

• WAEC 2017

(a) What is a market in marketing?
(b) State four functions of marketing.
(c) Explain the following:
(i) government market;
(ii) reseller market;
(iii) industrial market,

Question 43 :

• WAEC 2017

A company that manufactures fruit juice has decided to advertise the product on television.
(a) Outline four reasons for the advertisement.
(b) State three advantages and disadvantages each for choosing television as a medium of advertising the product

Question 44 :

• WAEC 2017

(a) What is electronic marketing?
(b) State three uses of electronic marketing.
(c) Recently. you discovered that there are great opportunities in international marketing of cassava chips. List and explain five methods of engaging in international marketing of the product.

Question 45 :

• WAEC 2017

Explain the following marketing environmental factors.
(a) Political;
(b) Cultural;
(c) Technological;
(d) Economic;
(e) Social