Marketing 2017 Waec Past Questions and Answers

Question 36 :

• WAEC 2017

The first step in the marketing research process is ____________

A. Field work
B. Situation analysis
C. Problem definition
D. Questionnaire construction

Question 37 :

• WAEC 2017

A paid form of non-personal presentation and promotion of products is ____________

A. Sales promotion
B. Advertising
C. Personal selling
D. Exhibition

Question 38 :

• WAEC 2017

The promotional method that involves delivering free products to pre-selected households is ____________

A. Rebate
B. Home sampling
C. Coupon
D. Free premium

Question 39 :

• WAEC 2017

Promoting and offering of company's products and services for sale over the internet is electronic ____________

A. Mail
B. Purchasing
C. Marketing
D. Commerce

Question 40 :

• WAEC 2017

An association of traders of food items is an example of ____________

A. Buyers' union
B. Trade union
C. Credit union
D. Market union