Waec Marketing 2017 Past Questions and Answers

Question 31:

• WAEC 2017

The selling concept is practiced aggressively with ____________

A. Convenience goods
B. Industrial goods
C. Specialty goods
D. Unsought goods

Question 32:

• WAEC 2017

Which of the following is not a step of marketing research process?

A. Definition of the problem and objective
B. Development of the research plan
C. Collection of information
D. Implementation of findings

Question 33:

• WAEC 2017

Products that are purchased for use in the production, of goods for resale are ____________

A. Specialty goods
B. Industrial goods
C. Consumer goods
D. Unsought goods

Question 34:

• WAEC 2017

How many groups of buyer make an industrial market?

A. Three
B. Four
C. Five
D. Six

Question 35:

• WAEC 2017

The reason label of product must contain ingredients and uses of the product is to ____________

A. Persuade consumers
B. Impress consumers
C. Attract consumers
D. Inform consumers