Waec Marketing 2017 Past Questions and Answers

Question 21:

• WAEC 2017

A toothbrush attached to a toothpaste is an example of ____________

A. Premium offer
B. Price off
C. Loyalty scheme
D. Merchandising incentive

Question 22:

• WAEC 2017

The pricing method that consists of production cost and mark-up is ____________

A. Cost-plus
B. Loss-leader
C. Target pricing
D. Imitational pricing

Question 23:

• WAEC 2017

The study of how individuals and organizations select and buy products to satisfy their needs is ____________

A. Consumerism
B. Consumer behaviour
C. Consumption management
D. Group behaviour

Question 24:

• WAEC 2017

The source of finance available to a young school leaver who wants to start a small retail outlet is ____________

A. Bank overdraft
B. Equipment leasing
C. Debenture shares
D. Personal savings

Question 25:

• WAEC 2017

The reason a producer of beverages would sell internationally is to ____________

A. Increase standard of living
B. Create employment opportunities
C. Access varieties of goods
D. Access wider market