Waec Marketing 2017 Past Questions and Answers

Question 16:

• WAEC 2017

The desire for specific products which are backed by the ability to pay is ____________

A. Need
B. Exchange
C. Transaction
D. Demand

Question 17:

• WAEC 2017

Which of the following sales promotional tools is aimed at the middleman?

A. Coupon
B. Sampling
C. Premium offers
D. Sales contests

Question 18:

• WAEC 2017

Place' as an element of the marketing mix can also be referred to as ____________

A. Distribution
B. Product pricing
C. Advertising
D. Product design

Question 19:

• WAEC 2017

Which of the following iS is required for electronic marketing operations?

A. Internet connection
B. Warehousing facilities
C. Transportation facilities
D. Promotional tools

Question 20:

• WAEC 2017

Which of the following terms is not an alternative name of middlemen?

A. Channel members
B. Marketing intermediaries
C. Resellers
D. Merchandisers