Waec Marketing 2017 Past Questions and Answers

Question 11:

• WAEC 2017

All activities involved in planning, designing and producing the container of a product is ____________

A. Branding
B. Packaging
C. Merchandising
D. Promotion

Question 12:

• WAEC 2017

The element of marketing mix that involves creating awareness for goods is ____________

A. Price
B. Place
C. Product
D. Promotion

Question 13:

• WAEC 2017

The market where goods are purchased for the purpose of selling it to consumers is ____________

A. Institutional market
B. Industrial market
C. Reseller market
D. Government market

Question 14:

• WAEC 2017

A pricing method which involves negotiation between the seller and potential buyer in determining the price for a product is ____________

A. Target pricing
B. Cost-plus pricing
C. Haggling pricing
D. Dynamic pricing

Question 15:

• WAEC 2017

The combination of product, price, promotion place utilized by a marketer to address a target market is ____________

A. Marketing research
B. Marketing mix
C. Uncontrollable variables
D. Product mix