Waec Marketing 2017 Past Questions and Answers

Question 46:

• WAEC 2017

Explain the following stages in consumer buying decision process:
(a) Problem recognition;
(b) Information search:
(c) Evaluation of alternative:
(d) Purchase decision;
(e) Post-purchase behaviour.

Question 47:

• WAEC 2017

(a) State five functions of a retailer to consumers.
(b) State five functions of a wholesaler to producers.