Waec Marketing 2016 Past Questions and Answers

Question 41:

• WAEC 2016

(a) What is pricing?
(b) Explain marketing concept
(c) List and explain the four elements of marketing mix.

Question 42:

• WAEC 2016

(a) What is a product?
(b) Distinguish between product and production concepts.
(c) State seven reasons why new products may fail in the market?

Question 43:

• WAEC 2016

(a) List two pricing strategies in marketing.
(b) State four attributes of a product brand.
(c) Explain five importance of price to a producer.

Question 44:

• WAEC 2016

(a) Explain "quality" in marketing.
(b) Explain the following terms:
(i) Intensive distribution:
(ii) Selective distribution;
(iii) Exclusive distribution.
(c) State six causes of customer dissatisfaction in a product.

Question 45:

• WAEC 2016

(a) What is sales promotion?
(b) State four objectives of advertising.
(c) State five advantages of personal selling.