Waec Marketing 2016 Past Questions and Answers

Question 36:

• WAEC 2016

In marketing research, data that is collected from the target market is ____________

A. Secondary data.
B. Primary data.
C. Qualitative data.
D. Quantitative data.

Question 37:

• WAEC 2016

Which of the following is not a tool of sales promotion?

A. Pricing policies
B. Premium
C. Displays
D. Free Samples

Question 38:

• WAEC 2016

The reward for an entrepreneur is ____________

A. Wage
B. Profit
C. Salary
D. Commision

Question 39:

• WAEC 2016

The information obtained from a marketing plan is ____________

A. Data
B. Result
C. Turnover
D. Feedback

Question 40:

• WAEC 2016

The closest channel member to the consumer is ____________

A. Retailer.
B. Wholesaler.
C. Agent.
D. Producer