Marketing 2016 Waec Past Questions and Answers

Question 16 :

• WAEC 2016

The term exchange in marketing means ____________

A. Buying of goods.
B. Buying and selling of goods.
C. Selling or goods.
D. Buying and distribution of goods.

Question 17 :

• WAEC 2016

The system of retailing operation used by Supermarkets is ____________

A. Self service.
B. Limited service.
C. Full service.
D. Merchandising service.

Question 18 :

• WAEC 2016

A pricing system that relies on customers location to charge different prices is ____________

A. Flexible pricing.
B. Penetration pricing.
C. Geographical pricing.
D. Skimming pricing.

Question 19 :

• WAEC 2016

The term Marketing mix describes:

A. A composite analysis of all environmental factors in a company.
B. A series of business decisions that aid in selling a product.
C. The relationship between an organization's marketing strengths and weaknesses.
D. A blend of elements to satisfy specific target markets.

Question 20 :

• WAEC 2016

The source of funds that a firm can use to address cash difficulties within one year is ____________

A. Overdraft.
B. Factoring.
C. Grants.
D. Leasing.