Marketing 2016 Waec Past Questions and Answers

Question 6 :

• WAEC 2016

The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is ____________

A. Alternative evaluation stage.
B. Alternative search stage.
C. Need recognition stage.
D. Purchase decision stage.

Question 7 :

• WAEC 2016

The stage in a product life circle where advertising is needed in most is ____________

A. Decline stage.
B. Maturity stage.
C. Growth stage.
D. Introduction stage

Question 8 :

• WAEC 2016

The exchange of goods and services in international marketing is ____________

A. Counter track.
B. Foreign trade.
C. Entreport trade.
D. Domestic trade.

Question 9 :

• WAEC 2016

An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is ____________

A. Licensing.
B. Franchising.
C. Joint venture.
D. Strategic alliance

Question 10 :

• WAEC 2016

A feature of cash and carry wholesaler is that it ____________

A. Provides hire purchase service to customers.
B. Charges lower prices than other wholesalers.
C. Provides delivery service to retailers.
D. Offers credit facilities to retailers.