Marketing 2015 Waec Past Questions and Answers

Question 36 :

• WAEC 2015

The process of dividing a market into homogenous groups of buyers is ___________

A. Product differentiation.
B. Target marketing, market.
C. Segmentation.
D. Product positioning.

Question 37 :

• WAEC 2015

Which of the following is not contained in a consignment note?

A. Name of the seller
B. Name of tile buyer
C. Cost of goods
D. Description of good

Question 38 :

• WAEC 2015

A market that deals in soft drinks and cosmetics is a ___________

A. Consumer market.
B. Business market.
C. Government market.
D. Reseller market.

Question 39 :

• WAEC 2015

A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is ___________

A. Institutional advertising
B. Promotional advertising.
C. Informative advertising.
D. Cooperative advertising.

Question 40 :

• WAEC 2015

A method of selling goods through the use of catalogue is ___________

A. Self service.
B. Mail order.
C. Mobile shop.
D. Tied shop.