Waec Marketing 2015 Past Questions and Answers

Question 6:

• WAEC 2015

The environmental factor that comprises of inflation, employment income level and interest rate is described as ___________

A. Political.
B. Economic.
C. Legal.
D. Social.

Question 7:

• WAEC 2015

The stage in buyers decision process at which customer satisfaction occurs is ___________

A. Need recognition.
B. Information search.
C. Evaluation of alternatives.
D. Post purchase behaviour

Question 8:

• WAEC 2015

A reason for granting cash discount is to ___________

A. Minimize bookkeeping work.
B. Encourage prompt payment.
C. Encourage bulk buying.
D. Enable the buyer make more profit.

Question 9:

• WAEC 2015

Which of the following is a source of fund that a limited liability company will not pay back?

A. Debenture
B. Ordinary shares
C. Overdraft
D. Bank loans

Question 10:

• WAEC 2015

Which of the following is not a stage in product development?

A. Idea generation
B. Concept development
C. Product differentiation.
D. Market analysis