Waec Commerce 2003 Past Questions and Answers

Question 51:

• WAEC 2003

When all producers in an industry combine to advertise their product instead of each firm advertising its own brand, this is referred as?

A. Mass advertising
B. Competitive advertising
C. Persuasive advertising
D. Direct advertising

Question 52:

• WAEC 2003

When all producers in an industry combine to advertise their product instead of each firm advertising its own brand, this is referred as?

A. Mass advertising
B. Competitive advertising
C. Persuasive advertising
D. Direct advertising

Question 53:

• WAEC 2003

It is often said that "the consumer is always right" This describes the doctrine of?

A. Consumer movement
B. Consumer sovereignty
C. Caveat emptor
D. Consensus ad idem

Question 54:

• WAEC 2003

Activities undertaken to create awareness for a product by giving out samples premium or conducting contest are known a?

A. Marketing mix
B. Marketing concept
C. Consumerism
D. Sales promotion

Question 55:

• WAEC 2003

Market skimming is an example of?

A. Is enforceable
B. Has no maturity
C. Has no legal effect
D. Is discharged