Waec Commerce 1997 Past Questions and Answers

Question 61:

• WAEC 1997

The intangible benefits arising from the business connections and reputation of a firm is called

A. Interest
B. Goodwill
C. Commission
D. Bonus
E. Dividend

Question 62:

• WAEC 1997

Which of the following monitors people's opinion about a firm and takes measures to correct adverse impressions?

A. Public Relations
B. Advertising
C. Sales Promotion
D. Exhibitions
E. Trade Fairs

Question 63:

• WAEC 1997

Which of the following mostly serves as a useful promotional device for consumer goods?

A. Trade mark
B. Labelling
C. Standardization
D. Grading
E. Packaging

Question 64:

• WAEC 1997

Which of the following is a function of advertising?

A. Stimulation of demand
B. Leads to market segmentation
C. Maintenance of quality
D. Determining selling price
E. Provision of market information

Question 65:

• WAEC 1997

The main reason for advertising an already existing line of products is to

A. Develop customers' awareness
B. Entertain customers
C. Introduce a price deal
D. Build brand recognition
E. Retain old customers