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Marketing Past Questions


Question 41:


(a) State five importance of middlemen in marketing
(b) Explain five factors that can determine the type of channels of distribution to be used by a company.



Question 42:


(a) What is a warehouse?
(b) Describe any three types of warehousing.
(c) State six functions of a warehouse



Question 43:


(a) Explain the following:
(i) consular invoice (ii) waybil
(b) Explain seven factors that will influence the place Tochukwu will locate his grocery business.



Question 44:


(a) Explain five stages in marketing planning.
(b) State five uses of feedback in marketing research.



Question 45:


(a) What is merchandising?
(b) Mention following merchandising activities.
(c) State seven functions of merchandising.







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