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Marketing Past Questions


Question 31:


Marketing is defined as ___________

A. Buying and selling to customers.
B. Selling and distribution customers.
C. Meeting customers need profitably.
D. Advertising and promotion to customers


Question 32:


A product by an organization for use in carrying out a business is ___________

A. An industrial product.
B. A specialty product.
C. A consumer product.
D. A convenience product.


Question 33:


Which of the following cannot be used to identify a product?

A. Trade mark
B. Trade name
C. Pricing policy
D. Package


Question 34:


Convenience and specialty goods are classified as ___________

A. Consumer goods.
B. Organizational goods.
C. Agricultural goods.
D. Industrial goods.


Question 35:


An offer of free sample of goods is a form of ___________

A. Conditional sale.
B. Tied buying
C. After-sales service
D. Sales promotion.






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