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Marketing Past Questions


Question 316:


A reduction in general personal income which leads to a change in a company's pricing strategy is an element of the ____________

A. Competitive environment
B. Political environment
C. Economic environment
D. Technological environment


Question 317:


Marketing activities carried out in more than one country is ____________

A. International marketing
B. National marketing
C. Home trade
D. Entrepot trade


Question 318:


Mr. Abu, an entrepreneur, wants to public warehousing business
a) State five factors to be considered by Mr.Abu in locating the business.
b) Describe five activities to be carried out by Mr. Abu in the business



Question 319:


a) State five ways e-marketing could be abused
b) Ajax Ltd is a marketing company that intends to reach its customers through e-mail. explain five importance of e- mail to Ajax Ltd's operations.



Question 320:




Use the diagram above to answer this question
a) Identify the parts of the product labelled A, B, C and, D
b). State three functions of the part labelled a to the product
c) explain five importance of the part labelled C to the consumer







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