Question 306:

• WAEC 2021

The process of collecting and analyzing information about the external marketing environment is ____________

A. Environmental management
B. Marketing research
C. Market segmentation
D. Marketing management

Question 307:

• WAEC 2021

Which of the following behaviors would satisfied customer exhibit?

A. Buy similar products from other companies
B. Pay attention to other companies' product advertisement
C. Talk favorably about the purchased products
D. Recommend competing products for buying

Question 308:

• WAEC 2021

Which of the following is not an example of institutional consumers?

A. Schools
B. Hospitals
C. Hotels
D. Households

Question 309:

• WAEC 2021

Which of the following sales promotional tool is used to encourage wholesalers and retailers?

A. Sample pack
B. Bonus pack
C. Premium offer
D. Price discount

Question 310:

• WAEC 2021

Which of the following consumer buying behaviors requires the least efforts?

A. Impulse buying
B. Routine buying
C. New buying
D. High buying