Question 301:

• WAEC 2021

The part of an advertising leaflet that introduces the message of the advertisement is ____________

A. Margin
B. Headline
C. Cut-out
D. Photograph

Question 302:

• WAEC 2021

The amount of money charged for a ____________

A. Fare
B. Price
C. Revenue
D. Cash

Question 303:

• WAEC 2021

An advertising media with the highest coverage area is ____________

A. Billboard
B. Catalogue
C. Magazine
D. Television

Question 304:

• WAEC 2021

A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is ____________

A. Cost-plus
B. Haggling
C. Skimming pricing
D. Penetration pricing

Question 305:

• WAEC 2021

The elements that make up marketing planning are ____________
i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme

A. I, ii, iii, iv only
B. I, ii, iii, v, only
C. I, ii, iv, v, only
D. I, iii, iv, v, only