Question 26:

• WAEC 2015

Marketing concept means ___________

A. Buying and selling to customers.
B. Selling and distribution to customers.
C. Satisfying customers needs and wants.
D. Advertising and promotion to customers

Question 27:

• WAEC 2015

Meeting customer expectation regarding the quality a product is ___________

A. Customer satisfaction.
B. Customer excellent.
C. Customer loyalty.
D. Customer value.

Question 28:

• WAEC 2015

Which of the following channels of distribution will be used by a company that wants to have control over its price?

A. Manufacturer - Consumer
B. Manufacturer - Agent - Consumer
C. Manufacturer - Wholesaler - Retailer Consumer
D. Manufacturer -Agent- Retailer- Consumer

Question 29:

• WAEC 2015

Which of the following is not an element of the marketing mix?

A. Place
B. Packaging
C. Price
D. Product

Question 30:

• WAEC 2015

Competitive price in marketing is arrived at by ___________

A. Considering competitive demand for the product.
B. Adding mark-up to the cost price.
C. Setting price in relation to competitors' price.
D. Adding margin to the best price.