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Marketing Past Questions


Question 291:


The willingness and ability to identify business opportunity, establish and operate it successfully is ____________

A. Distribution
B. Wholesaling
C. Entrepreneurship
D. Purchasing


Question 292:


An internal source of fund for an entrepreneur is ____________

A. Bank loan
B. Overdraft
C. Trade credit
D. Retained earnings


Question 293:


An example of long-term source of fund for an entrepreneur is ____________

A. Debenture
B. Trade credits
C. Overdraft
D. Customer advances


Question 294:


The idea that consumers will prefer goods and services that are available and affordable is ____________

A. Selling concept
B. Product concept
C. Production concept
D. Marketing concept


Question 295:


Which of the following alternatives is a purpose of marketing concept?

A. Consumer satisfaction
B. Product quality
C. Sales volume
D. Production volume






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