Question 256:

• WAEC 2020

The concept that influenced the manufacturing of a low-smoke emission vehicle is ____________

A. Production concept
B. Product concept
C. Selling concept
D. Societal marketing concept

Question 257:

• WAEC 2020

The aggregate of all conditions and events that affects marketing practice is marketing ____________

A. Procedure
B. Process
C. Environment
D. Communication

Question 258:

• WAEC 2020

A celebrity who influences the buying decision of customers is categorized under ____________

A. Social group
B. Reference group
C. Peer group
D. Cultural group

Question 259:

• WAEC 2020

A person who owns and bears the risks of a business is an ____________

A. Agent
B. Entrepreneur
C. Underwritter
D. Innovator

Question 260:

• WAEC 2020

A shift in the consumption pattern of consumers due to change in interest rate is categorized under ____________

A. Technological environmental factors
B. Cultural environmental factors
C. Economic environmental factors
D. Legal environmental factors