Question 16:

• WAEC 2015

A distinction between advertising and publicity is that ___________

A. Advertising is paid for while publicity is not.
B. Publicity is more readily believed than advertising.
C. Publicity is more thoroughly read than advertising.
D. Advertising is usually done through an agency while publicity is not.

Question 17:

• WAEC 2015

The process of selling a product in international marketing with agreement to pay with another product is ___________

A. Draw back.
B. Counter trade.
C. Barter trade.
D. Buy-back.

Question 18:

• WAEC 2015

The information obtained from carrying out marketing research is ___________

A. Data.
B. Plan.
C. Turnover.
D. Feedback.

Question 19:

• WAEC 2015

The grouping of sellers of common product in the local market place is ___________

A. Market union.
B. Trade union.
C. Manufacturers' association.
D. Employers' union

Question 20:

• WAEC 2015

The selling of goods in small units is normally performed by ___________

A. Distributors.
B. Wholesalers.
C. Retailers.
D. Brokers