Marketing Past QuestionsQuestion 6:The environmental factor that comprises of inflation, employment income level and interest rate is described as ___________ A. Political. B. Economic. C. Legal. D. Social. Question 7:The stage in buyers decision process at which customer satisfaction occurs is ___________ A. Need recognition. B. Information search. C. Evaluation of alternatives. D. Post purchase behaviour Question 8:A reason for granting cash discount is to ___________ A. Minimize bookkeeping work. B. Encourage prompt payment. C. Encourage bulk buying. D. Enable the buyer make more profit. Question 9:Which of the following is a source of fund that a limited liability company will not pay back? A. Debenture B. Ordinary shares C. Overdraft D. Bank loans Question 10:Which of the following is not a stage in product development? A. Idea generation B. Concept development C. Product differentiation. D. Market analysis |
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