Marketing Past QuestionsQuestion 91:(a) What is sales promotion? (b) State four objectives of advertising. (c) State five advantages of personal selling. Question 92:(a) State five functions of a marketing manager. (b) Explain five ways a marketer will assist his/her company to deliver high quality goods and services to the customer. Question 93:One of the influencing factors in an organization buying behaviour is ____________ A. Taste B. Preferences C. Company's policy D. Company's values Question 94:An orientation that assumes that consumers will prefer products that are widely available and inexpensive is ____________ A. Product concept B. Selling concept C. Production concept D. Marketing concept Question 95:A private limited liability company can source funds through ____________ A. Sale of shares B. Transfer of shares C. Loan from banks D. Government grants |
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