Question 86:

• WAEC 2016

The closest channel member to the consumer is ____________

A. Retailer.
B. Wholesaler.
C. Agent.
D. Producer

Question 87:

• WAEC 2016

(a) What is pricing?
(b) Explain marketing concept
(c) List and explain the four elements of marketing mix.

Question 88:

• WAEC 2016

(a) What is a product?
(b) Distinguish between product and production concepts.
(c) State seven reasons why new products may fail in the market?

Question 89:

• WAEC 2016

(a) List two pricing strategies in marketing.
(b) State four attributes of a product brand.
(c) Explain five importance of price to a producer.

Question 90:

• WAEC 2016

(a) Explain "quality" in marketing.
(b) Explain the following terms:
(i) Intensive distribution:
(ii) Selective distribution;
(iii) Exclusive distribution.
(c) State six causes of customer dissatisfaction in a product.