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Marketing Past Questions


Question 61:


A type of retails outlet where goods are sold through the use of catalogue is ____________

A. Mail order business
B. Shopping mall
C. Supermarket
D. Department store


Question 62:


The term exchange in marketing means ____________

A. Buying of goods.
B. Buying and selling of goods.
C. Selling or goods.
D. Buying and distribution of goods.


Question 63:


The system of retailing operation used by Supermarkets is ____________

A. Self service.
B. Limited service.
C. Full service.
D. Merchandising service.


Question 64:


A pricing system that relies on customers location to charge different prices is ____________

A. Flexible pricing.
B. Penetration pricing.
C. Geographical pricing.
D. Skimming pricing.


Question 65:


The term Marketing mix describes:

A. A composite analysis of all environmental factors in a company.
B. A series of business decisions that aid in selling a product.
C. The relationship between an organization's marketing strengths and weaknesses.
D. A blend of elements to satisfy specific target markets.






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