a). State five importance of marketing planning to an organization. b) Mrs. Janet, a dry fish seller, formed an organization with other dry fish sellers for their common interest in a local market I. identify the organization formed by Mrs Janet with other dry fish sellers ii. State four functions the organization would perform to its members
Explanation
a.
it enables an organization to satisfy its selected target market It prevents unnecessary expenditure It defines area of responsibilities for the marketing department It enables the company to measure its Set objectives if it is achieved or not . lt helps the company to cope manage future uncertainty by making provision for unforeseen occurrences in the marketing plan It enables a company to gain competitive advantage. It ensures smooth running of the daily Operations in the marketing department Marketing planning enables an organization to focus on the marketing objectives.
b)
The organization formed by Mrs. Janet and other dry fish sellers is known as market Union/Association) union (Dry fish Sellers They settle disputes between members They can offer her financial assistance They can mandate the supply of quality dry fish to members from the producers ii. They contribute financially and attend ceremony organized by members They promote co-operation and unity among members They encourage joint purchase among members The union would educate its members on current supply price in the case of increase or decrease.
