Use the diagram above to answer this question a) Identify the parts of the product labelled A, B, C and, D b). State three functions of the part labelled a to the product c) explain five importance of the part labelled C to the consumer
Explanation
a) .
A - Package B - Brand/trade name C - Label D - trade mark/Logo
b).
it enhances the decorative features of the product It enhances the image of the product It protects the product from denting due to force impact It shows caution/warning of product handling It advertises the products It protects the product from damages by weather conditions It protects marketers and handlers from danger especially, if the product is toxic
c).
It beautifies the product by making it eye-catching and stimulating consumers to buy more (impulse buying) It assists in the identification of the product It provides description of how the product is used It helps in advertising the product it shows the manufacturing and expiring dates It shows the contact of the company The quality of the label helps in grading the product value by consumers It is used as a compliance tool for legal and regulatory requirements (NAFDAC & SON)
