Audu Ltd., a trading company, has just set up a committee to conduct a marketing research for the company. a. State five reasons that would have necessitated the conduct of the research b. State five steps the committee would take in carrying out the assignment
Explanation
a.
The need to explore new market by the company could have necessitated the conduct of the market research The need to discover the cause of customer resistance to the company's products could have necessitated the conduct of the market research The company might be experiencing a decline in sales and for the reason the conduct of research become inevitable. The company would need to choose an effective distribution channels hence the conduct of market research The company would need to access the effectiveness of the medium of advertising for its products hence necessitating the conduct of the market research The company would need to determine the needs of consumers to be able to deliver better service
b.
The committee would present its findings and recommendations to management on the company The committee would analyze data collected for research The committee would identify the marketing problem to research on The committee would develop the research plan The committee would identify the marketing problem to research on
